15 : 35 . I do worry that nowadays, facts have a less important part to play in the world of social media. I doubt that Donald Trump actually believes all of the ‘facts’ he is saying on social media. Or maybe he does – which is even worse. All we need is a good social media platform to communicate ideas, but the medium is only half the work. Sending the right message is the other half.
I don’t think anyone in Brussels has actually figured out a way to speak to the heart of every European. Maybe it’s not possible, maybe it is; at least, we’re trying. I don’t quite know where my journey is going to end… but hey – I’m not having an existential crisis or anything! (He laughs)
(Sam works for a political group at the European Parliament. Before, he used to be the assistant of an Irish MEP.)